Radio is here to stay despite competition. While new technologies have actually helped radio to develop further and deliver its products over multiple platforms, we believe that innovation in content is the key to the future of radio. Across the region, the radio industry has matured and fresh investments are being made in radio broadcasting. Some broadcasters have already ventured into digital radio broadcasting and currently run regular radio services for city listeners and those in the countryside. Radio broadcasters are creating content with audiences, not just pushing content out at them. Collaborative content is the key to the future, not just about the content we are making, but it is the content that we share that will drive us to the future. The partnership with audiences will help the radio broadcasting to be successful and enhance public trust. Looking forward, radio will continue to enhance its presence in the multimedia space. RadioAsia2017 will explore the major aspects of the theme the ‘Creating Radio with Passion: Looking into the World of Radio’ and how these will add to the efficacy of the radio industry in the years to come.
Radio is here to stay despite competition. While new technologies have actually helped radio to develop further and deliver its products over multiple platforms, we believe that innovation in content is the key to the future of radio. Across the region, the radio industry has matured and fresh investments are being made in radio broadcasting. Some broadcasters have already ventured into digital radio broadcasting and currently run regular radio services for city listeners and those in the countryside. Radio broadcasters are creating content with audiences, not just pushing content out at them. Collaborative content is the key to the future, not just about the content we are making, but it is the content that we share that will drive us to the future. The partnership with audiences will help the radio broadcasting to be successful and enhance public trust. Looking forward, radio will continue to enhance its presence in the multimedia space. RadioAsia2017 will explore the major aspects of the theme the ‘Creating Radio with Passion: Looking into the World of Radio’ and how these will add to the efficacy of the radio industry in the years to come.
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