MCE 2019

Call for Papers

While the web browser is at no risk of falling from the top spot, it’s clear that the Internet of Things transformation is providing many more interactive channels to allow people to engage with their favorite brands.  From home and mobile devices to wearables to kitchen appliances and virtual reality, digital markets are expanding and integrating with every facet of our lives. And businesses that want to sell to those markets will need to grow many heads and support many channels that deliver a seamlessly orchestrated interactive and personalized journey to each and every customer.

Know that no single technology platform will ever be the entire solution to your digital commerce. However, when deciding how many technology platforms you choose to support your business and to what degree they are able to meet your strategic needs, it always returns to business fundamentals.  How much must I invest to achieve some viable progress along my journey toward the ideal state of my digital commerce business? Crawl, walk, run, sprint, pivot, sprint!